We will vitalize local tourism industry by setting mission and vision that are ways
of future development of Boryeong Festival & Tourism Foundation which has been newly established,
develop the foundation to be trusted and loved by people by driving an effective tourism enhancement
including tourism promotion and attracting tourists,
unite competency of the entire employees and get motivated with strong practice will.
Mission
Sustainable value creation of global marine tourism
Vision
Promote a global festival with people all over the world
Attempt to develop and exchange information of marine mud industry
Increase tourism revenue of local residents and create jobs
6 strategies
Visualize an image of marine tourist city and reinforce its international position
Discover and promote a new industry of marine mud
Provide a new experience and joy by distinct marine mud contents
Realize citizen participation and activation of local economy
Innovation of organization and enhancement of professionality
Secure self-sustaining power of the foundation by clean, innovative and effective management