We will vitalize local tourism industry by setting mission and vision that are ways
of future development of Boryeong Festival & Tourism Foundation which has been newly established,
develop the foundation to be trusted and loved by people by driving an effective tourism enhancement
including tourism promotion and attracting tourists,
unite competency of the entire employees and get motivated with strong practice will.

Mission

we contribute to the development of local tourism and economic revitalization through industrial development using Boryeong's mud and tourism resources.

Vision

A professional foundation that leads Boryeong as a global tourism industrial city

Value

professionality
(전문성)

creativity
(창의성)

win-win
(상생)

challenge
(도전)

responsibility
(책임)

Seven Strategies

Fostering global festivals with a cosmopolitan

descovering Tourism industry and business expansion

building the foundation for industrialization and development of Boryeong Mud

Securing Sustainable Boryeong Mud's original technology and quality management

Citizen participation and realization of local economy revitalization

organizational innovation and Reinforcing expertise

Ethical management for social values and responsibility